· By Haley Shalam
So... Why Are We Celebrating Tomatoes This Month?
If you know Fusilli, you know we have a soft spot for Italy.
While everyone else is celebrating beach season, we're celebrating tomato season, when tomatoes are at their sweetest, ripest, and most nutrient-rich!
This feels especially fitting because tomatoes aren't just the heart of countless delicious Italian recipes, they're also the heart of every product of Fusilli.
When we were developing our formulas, we kept asking ourselves one question:
What would genuinely help curls become softer, healthier, and easier to love?
That question led us down a rabbit hole of research, experimentation, and more samples than we could count, with one ingredient that kept standing out:
Tomato Bioferment.
From the very first lab samples, we noticed curls looked softer, felt more hydrated, and stayed bouncy without feeling weighed down. Frizz was calmer, shine was noticeably better, and our hair just felt healthier. Every time we tested a formula without it, we missed what it brought to the table.
That's when we knew it wasn't just another ingredient, it was the foundation of our recipe.
So...Why Tomatoes?
Tomatoes are naturally very rich in antioxidants, vitamins, amino acids, minerals, and other nutrients that support everything from healthy skin to overall wellness.
We couldn't help but wonder: If tomatoes are so nourishing for our bodies, what could they do for our curls?
That's when we discovered the fascinating world of biofermentation. Much like making kimchi or sourdough, biofermentation naturally transforms the tomato's beneficial compounds into smaller, more bioavailable forms, allowing your hair and scalp to better absorb everything the tomato has to offer.
The result? Lightweight hydration, a healthy, balanced scalp, and softer, shinier, more resilient curls.
Why It's in Both Crema & Al Dente
Although Crema hydrates and Al Dente holds, they share the same goal — healthy curls.
That's why Tomato Bioferment is one of the few ingredients you'll find in both of our formulas! It helps support:
- Long-lasting hydration
- Softer, smoother strands
- A healthy, more balanced scalp
- Improved elasticity and hair strength
- Reduced frizz
Because healthy curls begin at the scalp. By helping support the scalp's natural moisture barrier, Tomato Bioferment creates the ideal foundation for curls to thrive from the very beginning.
Nature's Built-In Defense System
Every day, your hair is exposed to UV rays, pollution, and humidity. Come summer, chlorine and salt water make the list even longer.
Tomatoes are naturally rich in lycopene, one of nature's most powerful antioxidants. Those antioxidants help defend the hair and scalp from everyday environmental stressors that can leave curls looking and feeling dull, dry, and harder to manage.
The incorporation of Tomato Bioferment isn't something you'll necessarily notice after just one use. It's something your curls benefit from every single time it’s applied. Over time, you'll notice softer, shinier, more resilient strands and curls that just feel happier.
Just Like a Great Italian Recipe...
Even the best tomato sauce isn't made with tomatoes alone.
Every ingredient in Fusilli was chosen because it complements the others.
In Crema: Squalane, Baobab, Rice Seed Water, Panthenol, and Coconut Fruit Extract work together to replenish moisture, smooth the cuticle, and leave curls soft without ever feeling heavy.
In Al Dente: Chia Seed Extract and Rhodiola Root Extract pair with flexible hold gel technology to help lock in hydration, fight frizz, and facilitate curl formation.
Each and every ingredient serves a purpose, and together they create something far greater than they ever could alone.
...Soo Why are We're Celebrating Tomato Season?
There’s something we can learn from tomato’s this season.
Tomatoes don't become their best overnight. They spend months growing, soaking up sunshine, weathering storms, and becoming exactly what they're meant to be in their own time.
We think curls deserve that same grace.
So I challenge you to let go of the idea that your hair needs to be “perfect” or that every stand needs to look perfectly coiled at all times. Hair is hair. It moves with you. It changes with the weather. It tells the story of where you've been.
Here's to enjoying the final stretch of summer, celebrating tomato season, and giving your curls the same patience, nourishment, and love that every great recipe deserves.